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Myeongdong: My Father's office and my Auntie's shop

My auntie was eager to take me to Myeongdong for three reasons. One, my father’s old office was there. Two, she owned a fashion shop just a few feet away from his office. And three, the famous Myeongdong Kalguksu (which I’ll get to in my next post).

I walked the trendy streets of Myeongdong as my auntie recounted stories of her getting allowance money from my father to keep his secrets. She bragged about how her shop was right next to where Myeongdong Kalguksu is today. As she told the stories, I could picture, a young dad and a young auntie dressed in her fashionable clothes giggling together. It brought a smile to my face and I was so grateful to be able to stand there. Nestled within the bustling heart of Seoul, Myeongdong pulses with the rhythm of commerce and fashion.

The transformation of Myeongdong from a primarily residential area to a bustling commercial hub is a testament to Seoul's rapid urban development. Post the Korean War, Myeongdong emerged as a zone of reconstruction and growth, reflecting the nation's determination to rebuild and advance. The streets that once echoed with the quiet footsteps of a bygone era soon buzzed with the lively chatter of shoppers and the clinking of coins, marking the dawn of a new chapter in Korea's economic story.

Location of my father's old office.

A Stage for Political and Social Movements

Beyond its economic significance, Myeongdong has also been a platform for raising social issues and giving a voice to the marginalized. Whether advocating for workers' rights, environmental protection, or social equality, the district has been a gathering place for those seeking to draw attention to injustices and inspire action. Its role as a communal space has enabled diverse groups to come together, share their stories, and mobilize support for their causes.

In the latter half of the 20th century, South Korea was engulfed in a fervent struggle for democracy. Myeongdong, with its central location and symbolic importance, became a focal point for this movement. Students, activists, and ordinary citizens converged in this area, their voices united in a chorus demanding democratic reforms, human rights, and an end to authoritarian rule. These gatherings were not just protests; they were a vivid expression of the hope and resilience of a people yearning for change.

The echoes of these movements still resonate in Myeongdong today. While the district is often celebrated for its shopping and entertainment, the spirit of activism lingers in its air. It serves as a reminder of the power of collective action and the enduring quest for a more just and equitable society.

The Fashion Revolution in Myeongdong

Myeongdong's transformation into a fashion mecca is a narrative of innovation, creativity, and global influence. This district, once known for its historical and cultural significance, has seamlessly morphed into a bustling hub of fashion, setting trends and fostering a unique style that resonates well beyond the borders of South Korea.

In the late 20th century, as South Korea's economy began to flourish, Myeongdong emerged as a central player in the burgeoning fashion industry. Retailers, like my auntie, ranging from local boutiques to international brands, established their presence in the district, attracted by its high foot traffic and the burgeoning interest in Korean culture. The streets of Myeongdong became a canvas for fashion experimentation, where traditional attire and modern trends coalesced to create a distinctive style that captured the imagination of locals and tourists alike.

Myeongdong's impact on Korean fashion trends cannot be overstated. It has been at the forefront of introducing and popularizing new styles, from streetwear to haute couture, influencing not just the local fashion scene but also global perceptions of Korean style. The district's fashion stores serve as both showcases for emerging designers and platforms for international brands seeking to tap into the vibrant Korean market.


The international allure of Myeongdong's fashion scene has transformed it into a global destination for fashion enthusiasts. Its streets are a melting pot of cultures, with visitors from around the world coming to explore its latest trends and innovations. Fashion shows, pop-up stores, and seasonal events add to the district's dynamic atmosphere, making it a lively, ever-evolving showcase of creativity and style.

The explosion of K-pop and Korean dramas on the global stage has further amplified Myeongdong's status as a fashion hub. Celebrities and influencers, often spotted in the district, wear and promote outfits that quickly become sought-after by fans worldwide. This synergy between fashion, music, and media has propelled Korean style to international fame, with Myeongdong at its heart.


Today, Myeongdong stands as a testament to South Korea's innovative spirit and its influence on the global fashion landscape. It's a place where tradition meets trendsetting, where each storefront and street corner tells a story of cultural fusion and creative ambition. The fashion revolution in Myeongdong is not just about the clothes people wear; it's about the identity, culture, and global connectivity they represent.



The Adventurer's Guide to Korea: Language, Culture, and Etiquette

Explore the heart of South Korea with 'The Adventurer's Guide to Korea: Language, Culture, and Etiquette.' This comprehensive guide begins with the essentials of the Korean language, laying the groundwork for meaningful interactions throughout your journey, understand the intricacies of transportation, public behavior, and the art of negotiation in various settings, from bustling markets to serene temples.

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